This week inside Powerhouse, I sat on a panel with three of my members and we talked about the thing nobody is saying out loud at the real estate conferences. Transactions are the golden handcuffs of real estate. They are the baseline of every business in this industry, and they are also the thing that keeps the most talented women I know stuck on a hamster wheel they cannot get off of.

The whole point of Powerhouse is that the room is where we figure out how to build past that trap. Together. Every week.

I am Amy Gregory. I sell luxury homes across Arizona’s East Valley and I lead Powerhouse, a community of solo agents inside eXp Realty who are scaling without building teams. What I want to do in this post is pull back the curtain on what one of our weekly meetings actually looks like — including this week’s panel — so you can decide for yourself whether this is the kind of room you have been quietly looking for.

Let’s get right into it.

What actually happens inside a Powerhouse mastermind?

We meet every single Tuesday. The same room, the same women, the same agents who watched each other’s businesses change last year and are watching each other change again this year. It is very production-focused. We are not on Zoom philosophizing. We are talking about what is actually working in transactions right now and what is working in the businesses we are building around them.

On Thursdays, agents producing more than $7M move into our Elites call. That room is not recorded. It is where it gets unhinged, in the best way — vulnerable, candid, no script, no audience. Where someone will sit in the hot seat and say “this is not working and this is bugging me” and the rest of us look at her business from a perspective she cannot see from inside it.

This week’s wins, just so you get a feel for the texture of the room:

• A member came back from a trip abroad with five new clients booked on her calendar from Instagram and Facebook
• One of our members went from 8 transactions her last year at her old brokerage to 24 her first year inside Powerhouse
• Another did 6 transactions in 2024, got fired by two teams, joined Powerhouse, and closed 28 transactions last year — 18 of them from TikTok
• One member launched her first digital product, made $46 in the first week, and we celebrated like she had cleared $46,000
• Another made $6,500 in six weeks on a $17 product she built from a workshop she taught inside our room

None of those women had teams. None of them were chasing leads. They were sitting in a room every Tuesday with each other and building businesses they could not have built alone.

Why are transactions the golden handcuffs of real estate?

I said this on the panel and I want to say it here too. Transactions are not the problem. Transactions are the baseline. Every business in this industry starts with transactions and most agents never get past them. That is the trap.

A transaction-only business has a very specific feel to it. You are always 30 days from your next paycheck. You are always one client ghost away from a hole in your month. You take vacation and your business stops. You take maternity leave and your pipeline goes to zero. You build something for ten years and the day you stop is the day the income stops with you.

That is not a business. That is a high-paying job you cannot quit.

Inside Powerhouse, we treat transactions as step one. Then we ask the only question that actually matters. What are you building around the transactions that gives you a business you can step away from? That gives you residual revenue? That gives you something to retire on? That gives you a real lifestyle and not just an income?

The agents in our room are answering that question in wildly different ways — digital products, agent coaching, niche referral arms, content businesses, UGC brand deals, mortgage workshops. The point is not that everyone should do all of those things. The point is that everyone should be building something on top of transactions, and almost nobody at the brick-and-mortar is even having that conversation.

If you have been doing transactions for five or eight years and you can feel that you have hit a capacity ceiling that you cannot break through alone — that is exactly the conversation I have with women on a Powerhouse Try-On call. Grab 15 minutes with me and let’s talk through where your business actually is.

What are Powerhouse members actually building on top of transactions?

A few examples from this week’s panel.

One member built a niche referral arm in multi-gen living. She has millions in outgoing referrals in her pipeline, most of them routed to other Powerhouse agents. She also became a mortgage loan officer, ran a workshop on multi-gen financing, had 200 people sign up, and closed four mortgages out of that one workshop.

Another member taught herself TikTok inside Powerhouse, went viral on her first attempt, closed 18 transactions out of TikTok in a single year, and then built a course teaching other agents how to do what she did. Six grand in course sales and counting.

A third member started selling scripting playbooks for agents who want to convert from open houses. First week revenue, $46. She told the room she was thrilled. We celebrated because we know what that first $46 means. It is the first dollar of a multi-stream business that did not exist in her life six months ago.

What is common across all three is not the strategy. It is the room. None of those women came up with their ideas alone. They came up with them on a Tuesday call, sometimes on a Thursday Elites call, sometimes in a voice memo back and forth at 11 p.m. between Powerhouse members who had become real friends along the way.

Why does this kind of teaching only happen inside Powerhouse?

Here is the unpopular opinion I will keep saying out loud. Your local brick-and-mortar broker actually needs you to stay stuck. They need you to stay inside transactions, relying on their leads, paying their splits, paying their desk fees. That is how they get paid. That is how the model works.

That is not a moral problem. That is a structural problem. Your broker is not the bad guy. Your broker is running a business that needs you producing transactions for them, not building a multi-stream business that has nothing to do with them.

Inside Powerhouse, the math works the other way. I do not own your transactions. I do not need your business to fund mine. So I can sit in the room every Tuesday and say things like “stop teaching the new agents at your brokerage for free, they are not paying you, they are using you” without it being against my interest. I can encourage every member in the room to build a digital product, build a referral arm, build a coaching arm, build a content business, because none of that competes with me. It only helps the room.

That is the structural difference. And it is the thing that took me five years inside eXp Realty to fully appreciate.

(If you are inside a brokerage right now and you are not sure whether the structure is helping or hurting your business, my free How to Hire a Broker guide is 20 questions every agent should ask before she signs another year of her business away.)

What I keep learning by sitting in this room

Every Tuesday I leave this meeting and I write down something I learned. After this week’s panel, here are the five that are sticking with me.

1. The magic is not me. It is the women who showed up for themselves first. I do not produce the wins in Powerhouse. The women in the room produce them by deciding, before they ever walked in, that they were going to do the work.

2. Transactions are the golden handcuffs of real estate. Every business needs them. No business should be built only on them. The agents I watched grow the most this year are the ones who said yes to building something on top.

3. A business that requires you to be there every day is not a business. It owns you. This came up over and over on the panel — the agent preparing for maternity leave, the one who lost her pipeline to a team breakup, the one who burned out and almost quit. The fix in every case was the same. Build something the business can run without you.

4. The visibility tax is real, and it is the price of being successful. If you want to make an impact, you have to be visible. Visible people get talked about. Some of it will not be nice. The agents who get paid the most are the ones who decide that the visibility tax is worth it.

5. The sole purpose of a business is to serve the owner. That line came up at our last in-person event from the CEO of eXp Realty and I have not been able to shake it. Most agents are out there serving their business. The shift to CEO is the moment your business starts serving you.

How do you know if Powerhouse is the right room for you?

Honestly, here is the test. Read the wins above. Read the lessons above. If something inside you said “yes, that is exactly the room I have been quietly looking for,” it probably is.

Powerhouse is built for solo agents who have hit a capacity ceiling they cannot break through alone. If you are brand new, this is not the room yet. If you are a top 1% producer with a 15-person team, this is not the room either. Everyone in between — especially the woman who has outgrown what her brokerage is doing for her — this room was built for you.

You get in by being sponsored by an existing Powerhouse agent. From there, you get our weekly Tuesday call, the Thursday Elites room if you are at $7M+, the library of trainings other members have built, and the wider rooms inside eXp Realty — including Team Go with go Bethy and the Fast Forward Group with Dan Beer and Kyle Whistle.

I will say this directly. If you cannot grow your business inside those resources together, the brokerage you are at is probably not the issue. You might be the issue. And I say that with love because I have needed to hear it before.

FAQ

Who is Powerhouse actually for?

Solo agents who have outgrown what their brokerage is doing for them but do not want to build a team to keep scaling. The woman who wants to keep her lifestyle, keep her family time, and build a business that scales without scaling the hours.

Do I have to be at eXp Realty to join Powerhouse?

Yes. Powerhouse is my organization inside eXp Realty. You get the room as part of joining eXp with me as your sponsor.

What does the room actually do every week?

We meet every Tuesday. Production-focused. We talk about what is working in transactions right now and what we are building around them. The Thursday Elites room is for $7M+ producers and gets into deeper strategy, hot-seat business breakdowns, and the things you cannot say out loud in a recorded room.

Do I have to come in with a downline strategy or be willing to recruit?

No. Some of our highest-producing members have small downlines, some have none, some have grown big ones. Recruiting is not the price of admission. Showing up for your own business is.

How long is the Try-On?

It is a 30-day Powerhouse Try-On. You sit in the room, you watch how it works, you meet the women in it, and you decide for yourself whether this is the room you want to build your business inside of.

What if I am inside a brokerage I love but I am still stuck?

That is the most common conversation I have. You can love your brokerage and still have outgrown it. Loving a place is not the same as being served by it. My free How to Hire a Broker guide is 20 questions that will surface where your current brokerage is helping you and where it is quietly holding you back.

What’s next?

If you read this and thought “I have been waiting for a room like this and did not know it existed” — that is exactly the conversation I have on every Try-On call.

Let’s hop on a 15-minute Try-On call and see if this is the room for you.

👉 Book a 15-min Powerhouse Try-On call with me →

Pinky promise, I won’t tell your broker. ⚡